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A brand's identity, extracted from a URL.

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Cached extraction · $0

Share:brandrna.com/pack/stripe.com

brandRNA · brand pack

Stripe

stripe.com

authoritative, technical, trustworthy · sage archetype

Palette

4 colours extracted

Typography

No fonts detected

The brand uses system fonts or we couldn't pull a confident font stack.

Summary

Stripe is a financial services and software company founded in 2010 and headquartered in San Francisco, offering payment-processing software and APIs that help businesses of all sizes accept payments, manage subscriptions, and build financial products on the internet.

About

Industry: financial services
HQ: San Francisco
Founded: 2010

Find them online

Similar brands

See full JSON

{
  "domain": "stripe.com",
  "brand": {
    "domain": "stripe.com",
    "url": "https://stripe.com",
    "name": "Stripe",
    "colors": [
      {
        "hex": "#635bff",
        "rgb": [
          99,
          91,
          255
        ],
        "name": "",
        "role": "primary",
        "confidence": 0.85,
        "source": "logo_svg"
      },
      {
        "hex": "#FFFFFF",
        "rgb": [
          255,
          255,
          255
        ],
        "name": "White",
        "role": "background",
        "confidence": 0.7,
        "source": "palette_completion"
      },
      {
        "hex": "#0A0E27",
        "rgb": [
          10,
          14,
          39
        ],
        "name": "Near Black",
        "role": "text",
        "confidence": 0.7,
        "source": "palette_completion"
      },
      {
        "hex": "#00D084",
        "rgb": [
          0,
          208,
          132
        ],
        "name": "Emerald Green",
        "role": "accent",
        "confidence": 0.7,
        "source": "palette_completion"
      }
    ],
    "fonts": [],
    "logos": [
      {
        "original_url": "http://commons.wikimedia.org/wiki/Special:FilePath/Stripe%20Logo%2C%20revised%202016.svg",
        "stored_url": null,
        "asset_id": "asset_e7d97e2becf0",
        "format": "",
        "width": null,
        "height": null,
        "variant": "primary",
        "variant_label": "wikidata-curated",
        "is_transparent": true,
        "transparent_url": null,
        "light_variant_url": null,
        "dark_variant_url": null,
        "is_canonical": false,
        "classifier_tags": [],
        "svg_content_base64": null,
        "confidence": 0.92,
        "source": "wikidata"
      },
      {
        "original_url": "https://upload.wikimedia.org/wikipedia/commons/b/ba/Stripe_Logo%2C_revised_2016.svg?utm_source=commons.wikimedia.org&utm_campaign=imageinfo&utm_content=original",
        "stored_url": null,
        "asset_id": "asset_f128a8f80b30",
        "format": "svg",
        "width": null,
        "height": null,
        "variant": "primary",
        "variant_label": "2016 historical svg",
        "is_transparent": true,
        "transparent_url": null,
        "light_variant_url": null,
        "dark_variant_url": null,
        "is_canonical": false,
        "classifier_tags": [],
        "svg_content_base64": null,
        "confidence": 0.45,
        "source": "commons"
      },
      {
        "original_url": "https://upload.wikimedia.org/wikipedia/commons/2/25/Stripe_headquarters_entrance_%28San_Francisco%2C_2019%29.jpg?utm_source=commons.wikimedia.org&utm_campaign=imageinfo&utm_content=original",
        "stored_url": null,
        "asset_id": "asset_c4524907dea4",
        "format": "jpg",
        "width": 4032,
        "height": 3024,
        "variant": "primary",
        "variant_label": "2019 historical",
        "is_transparent": false,
        "transparent_url": null,
        "light_variant_url": null,
        "dark_variant_url": null,
        "is_canonical": false,
        "classifier_tags": [],
        "svg_content_base64": null,
        "confidence": 0.45,
        "source": "commons"
      },
      {
        "original_url": "https://upload.wikimedia.org/wikipedia/commons/8/81/Stripe_headquarters_%28San_Francisco%2C_2019%29_-3.jpg?utm_source=commons.wikimedia.org&utm_campaign=imageinfo&utm_content=original",
        "stored_url": null,
        "asset_id": "asset_7d5a28cb96a3",
        "format": "",
        "width": 4032,
        "height": 3024,
        "variant": "primary",
        "variant_label": "2019 historical",
        "is_transparent": false,
        "transparent_url": null,
        "light_variant_url": null,
        "dark_variant_url": null,
        "is_canonical": false,
        "classifier_tags": [],
        "svg_content_base64": null,
        "confidence": 0.45,
        "source": "commons"
      },
      {
        "original_url": "https://upload.wikimedia.org/wikipedia/commons/6/68/Stripe_headquarters_%28San_Francisco%2C_2019%29_-2.jpg?utm_source=commons.wikimedia.org&utm_campaign=imageinfo&utm_content=original",
        "stored_url": null,
        "asset_id": "asset_b0a66bb5445a",
        "format": "",
        "width": 4021,
        "height": 2653,
        "variant": "primary",
        "variant_label": "2019 historical",
        "is_transparent": false,
        "transparent_url": null,
        "light_variant_url": null,
        "dark_variant_url": null,
        "is_canonical": false,
        "classifier_tags": [],
        "svg_content_base64": null,
        "confidence": 0.45,
        "source": "commons"
      },
      {
        "original_url": "https://upload.wikimedia.org/wikipedia/commons/8/8b/Stripe_headquarters_%28San_Francisco%2C_2019%29_-1.jpg?utm_source=commons.wikimedia.org&utm_campaign=imageinfo&utm_content=original",
        "stored_url": null,
        "asset_id": "asset_faf8dfb62396",
        "format": "jpg",
        "width": 3437,
        "height": 1827,
        "variant": "primary",
        "variant_label": "2019 historical",
        "is_transparent": false,
        "transparent_url": null,
        "light_variant_url": null,
        "dark_variant_url": null,
        "is_canonical": false,
        "classifier_tags": [],
        "svg_content_base64": null,
        "confidence": 0.45,
        "source": "commons"
      },
      {
        "original_url": "https://cdn.jsdelivr.net/npm/simple-icons@latest/icons/stripe.svg",
        "stored_url": null,
        "asset_id": "asset_247f0244caf7",
        "format": "svg",
        "width": null,
        "height": null,
        "variant": "primary",
        "variant_label": "SimpleIcons monochrome SVG (slug: stripe)",
        "is_transparent": true,
        "transparent_url": null,
        "light_variant_url": null,
        "dark_variant_url": null,
        "is_canonical": false,
        "classifier_tags": [],
        "svg_content_base64": null,
        "confidence": 0.65,
        "source": "simpleicons"
      }
    ],
    "favicons": [],
    "style": {
      "border_radius": null,
      "button_style": null,
      "layout_pattern": null,
      "design_language": null,
      "spacing_unit": null,
      "additional": {
        "scrape_status": "blocked",
        "tagline": "Payments infrastructure for the internet",
        "open_data_sources": {
          "fallback": "simpleicons",
          "wikidata_logos": 1,
          "wikipedia_present": true,
          "commons_assets": 5
        },
        "scrape_error": "Site didn't finish loading within 30s: https://stripe.com"
      }
    },
    "about": {
      "description": "Irish-American multinational financial services and SaaS company",
      "summary": "Stripe, Inc. is an Irish-American multinational financial services and software as a service (SaaS) company dual-headquartered in South San Francisco, California, United States, and Dublin, Ireland. The company primarily offers payment-processing software and application programming interfaces for e-commerce websites and mobile applications.",
      "short_name": "",
      "official_name": "",
      "industry": "financial services",
      "parent_company": "",
      "inception": "2010",
      "headquarters": "San Francisco",
      "wikidata_id": "Q7624104",
      "wikipedia_url": "https://en.wikipedia.org/wiki/Stripe%2C_Inc."
    },
    "social": {
      "twitter": "stripe",
      "instagram": "",
      "facebook": "175383762511776",
      "mastodon": "",
      "linkedin": "stripe",
      "youtube": "UCM1guA1E-RHLO2OyfQPOkEQ",
      "github": "stripe"
    },
    "voice": {
      "primary_tone": "professional",
      "archetype": "sage",
      "voice_descriptors": [
        "authoritative",
        "technical",
        "trustworthy"
      ],
      "confidence": 0.88,
      "reasoning": "Financial services positioning demands credibility and precision; SaaS/API focus suggests technical competence without jargon overload"
    },
    "category": {
      "industry": "Financial Services",
      "sub_industry": "Payment Processing & APIs",
      "market_segment": "enterprise",
      "business_model": "subscription",
      "target_audience": "E-commerce businesses, developers, technical decision-makers, merchants",
      "confidence": 0.95
    },
    "summary": "Stripe is a financial services and software company founded in 2010 and headquartered in San Francisco, offering payment-processing software and APIs that help businesses of all sizes accept payments, manage subscriptions, and build financial products on the internet.",
    "similar_brands": [
      {
        "name": "Adyen",
        "domain": "adyen.com",
        "reason": "Direct competitor — global payments infrastructure and processing platform"
      },
      {
        "name": "Square",
        "domain": "squareup.com",
        "reason": "Direct competitor — payment processing and point-of-sale solutions for merchants"
      },
      {
        "name": "Plaid",
        "domain": "plaid.com",
        "reason": "Adjacent — financial data infrastructure enabling payment and banking integrations"
      },
      {
        "name": "Twilio",
        "domain": "twilio.com",
        "reason": "Adjacent — developer-first SaaS platform for communications APIs and integrations"
      },
      {
        "name": "PayPal",
        "domain": "paypal.com",
        "reason": "Direct competitor — established payments and financial services platform for online transactions"
      }
    ],
    "industry_color_norms": [
      "#FF6B35",
      "#000000",
      "#FFD23F"
    ],
    "parent_domain": "stripe.com",
    "is_subdomain": false,
    "analyzed_at": "2026-05-08T21:08:40.806220",
    "confidence_overall": 0.65,
    "metadata": {
      "models_used": [
        "anthropic/claude-haiku-4.5",
        "anthropic/claude-sonnet-4.6"
      ],
      "total_tokens": 2334,
      "total_cost_usd": 0.006802,
      "processing_time_ms": 89450,
      "cached": true
    }
  },
  "cached": true,
  "pack_version": "1.0"
}

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How it works

From URL to brand pack in one call.

Three steps, one round-trip. The pipeline runs identically for a homepage demo and for a paying API call — same agents, same validator, same brand pack.

POST a URL

Single endpoint. Send any public website URL — we handle the rest.

curl -X POST https://api.brandrna.com/api/v1/analyze \
  -H "Authorization: Bearer bd_..." \
  -d '{"url":"https://stripe.com"}'

02
We render and extract
Headless Chromium loads the page like a real browser, extracts CSS variables, fonts, logos, screenshots, and runs them through a five-agent LLM pipeline with a validator.
03
Get a structured brand pack
JSON: colors with roles, fonts with weights, logos in dark/light/transparent variants, voice + archetype, summary, similar brands, industry palette norms.

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Per uncached URL

$1.15

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Same URL, same brand pack

$0.10

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