Shopify

{
  "domain": "shopify.com",
  "brand": {
    "domain": "shopify.com",
    "url": "https://www.shopify.com/",
    "name": "Shopify",
    "colors": [
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        "hex": "#96BF48",
        "rgb": [
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          191,
          72
        ],
        "name": "Shopify Green",
        "role": "primary",
        "confidence": 0.95,
        "source": "visual_inspection"
      },
      {
        "hex": "#0A0A0A",
        "rgb": [
          10,
          10,
          10
        ],
        "name": "Shopify Near-Black",
        "role": "background",
        "confidence": 0.92,
        "source": "visual_inspection"
      },
      {
        "hex": "#FFFFFF",
        "rgb": [
          255,
          255,
          255
        ],
        "name": "Pure White",
        "role": "accent",
        "confidence": 0.95,
        "source": "visual_inspection"
      },
      {
        "hex": "#1A1A1A",
        "rgb": [
          26,
          26,
          26
        ],
        "name": "Shopify Dark",
        "role": "secondary",
        "confidence": 0.82,
        "source": "visual_inspection"
      }
    ],
    "fonts": [
      {
        "family": "system-ui",
        "category": "sans-serif",
        "weights": [
          400,
          500,
          600,
          700,
          800
        ],
        "role": "heading",
        "fallbacks": [
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "sans-serif"
        ],
        "google_fonts_url": null,
        "source_urls": [],
        "confidence": 0.75,
        "source": "visual_inspection"
      },
      {
        "family": "system-ui",
        "category": "sans-serif",
        "weights": [
          400,
          500
        ],
        "role": "body",
        "fallbacks": [
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "sans-serif"
        ],
        "google_fonts_url": null,
        "source_urls": [],
        "confidence": 0.75,
        "source": "visual_inspection"
      }
    ],
    "logos": [
      {
        "original_url": "http://commons.wikimedia.org/wiki/Special:FilePath/Shopify%20logo%202018.svg",
        "stored_url": "https://storage.googleapis.com/brand-detector-assets/logos/shopify.com/asset_329d32a23c75.svg",
        "asset_id": "asset_329d32a23c75",
        "format": "svg",
        "width": null,
        "height": null,
        "variant": "primary",
        "variant_label": "",
        "is_transparent": true,
        "transparent_url": null,
        "light_variant_url": "https://storage.googleapis.com/brand-detector-assets/logos/shopify.com/asset_329d32a23c75_light.svg",
        "dark_variant_url": "https://storage.googleapis.com/brand-detector-assets/logos/shopify.com/asset_329d32a23c75_light.svg",
        "dark_variant_auto": false,
        "asset_valid": true,
        "url": null,
        "is_canonical": true,
        "classifier_tags": [
          "wordmark",
          "horizontal",
          "multicolor",
          "light-bg"
        ],
        "svg_content_base64": null,
        "confidence": 0.95,
        "source": "vision"
      }
    ],
    "favicons": [
      {
        "original_url": "https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png",
        "stored_url": "https://storage.googleapis.com/brand-detector-assets/favicons/shopify.com/asset_a89cb2fffd4b.png",
        "asset_id": "asset_a89cb2fffd4b",
        "size": "120x120",
        "format": "png"
      },
      {
        "original_url": "https://cdn.shopify.com/b/shopify-brochure2-assets/b13486e5693b246af63c66ab047a6b6b.png",
        "stored_url": "https://storage.googleapis.com/brand-detector-assets/favicons/shopify.com/asset_1a07fec0de1d.png",
        "asset_id": "asset_1a07fec0de1d",
        "size": "114x114",
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      }
    ],
    "style": {
      "border_radius": "24px",
      "button_style": {
        "border_radius": "24px",
        "text_color": "#000000",
        "bg_color": "#FFFFFF"
      },
      "layout_pattern": "full-width-hero",
      "design_language": "modern-bold-minimal",
      "spacing_unit": "16px",
      "additional": {
        "has_gradients": false,
        "overall_feel": "Bold, modern, high-contrast, premium, confident",
        "shadow_style": "none",
        "has_shadows": false,
        "color_scheme": "dark",
        "animation_level": "low"
      }
    },
    "design_language": {
      "cardStyle": "rounded",
      "accentTreatment": "solid",
      "primarySurface": "dark",
      "buttonStyle": "filled",
      "imageryStyle": "photo"
    },
    "screenshot_url": "https://storage.googleapis.com/brand-detector-assets/screenshots/shopify.com/f6770b8abffe8f58faee66d6af53ddad3b83aebf06fdd85e6d5230a0a4eb8dbc.jpg",
    "about": {
      "description": "Canadian e-commerce company",
      "summary": "Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario, that operates a cloud e-commerce management platform (CEMP) for retail point-of-sale systems. The company has over five million customers and processed US$292.3 billion in transactions in 2024, of which 57% was in the United States. Major customers include Tesla, LVMH, Nestlé, PepsiCo, AB InBev, Kraft Heinz, Lindt, Whole Foods Market, Red Bull, and Hyatt.",
      "short_name": "",
      "official_name": "",
      "industry": "e-commerce",
      "parent_company": "",
      "inception": "2006",
      "headquarters": "Ottawa",
      "wikidata_id": "Q7501150",
      "wikipedia_url": "https://en.wikipedia.org/wiki/Shopify"
    },
    "social": {
      "twitter": "Shopify",
      "instagram": "shopify",
      "facebook": "shopify",
      "mastodon": "",
      "linkedin": "shopify",
      "youtube": "UCIv38OrggTu3vNkCAo96-CQ",
      "github": ""
    },
    "voice": {
      "primary_tone": "approachable",
      "archetype": "creator",
      "voice_descriptors": [
        "empowering",
        "action-oriented",
        "inclusive",
        "optimistic"
      ],
      "confidence": 0.88,
      "reasoning": "Copy emphasizes accessibility ('Get started fast', 'Start for free'), democratization of commerce ('No matter your size'), and creative possibility ('Dream big and build fast'), avoiding corporate jargon in favor of direct, motivational language."
    },
    "category": {
      "industry": "E-commerce Platform",
      "sub_industry": "Commerce Management Software",
      "market_segment": "mixed",
      "business_model": "subscription",
      "target_audience": "Small business owners, entrepreneurs, enterprise retailers, developers",
      "confidence": 0.95
    },
    "summary": "Shopify is a Canadian e-commerce platform that lets entrepreneurs and retailers of all sizes build, manage, and scale online stores and point-of-sale systems through a cloud-based subscription service.",
    "similar_brands": [
      {
        "name": "WooCommerce",
        "domain": "woocommerce.com",
        "reason": "Direct competitor — open-source e-commerce platform for building online stores"
      },
      {
        "name": "BigCommerce",
        "domain": "bigcommerce.com",
        "reason": "Direct competitor — SaaS e-commerce platform for mid-market and enterprise retailers"
      },
      {
        "name": "Square",
        "domain": "squareup.com",
        "reason": "Adjacent — point-of-sale and payments infrastructure for retail and service businesses"
      },
      {
        "name": "Stripe",
        "domain": "stripe.com",
        "reason": "Adjacent — payments infrastructure that powers e-commerce transactions and subscriptions"
      },
      {
        "name": "Klaviyo",
        "domain": "klaviyo.com",
        "reason": "Complementary — marketing automation and customer data platform for e-commerce brands"
      }
    ],
    "industry_color_norms": [
      "#FF6B35",
      "#000000",
      "#FFD23F"
    ],
    "parent_domain": "shopify.com",
    "is_subdomain": false,
    "analyzed_at": "2026-10-10T18:11:37.656211",
    "confidence_overall": 0.65,
    "metadata": {
      "models_used": [
        "anthropic/claude-sonnet-4.6",
        "anthropic/claude-haiku-4.5",
        "synthesis"
      ],
      "total_tokens": 19432,
      "total_cost_usd": 0.085216,
      "processing_time_ms": 26238,
      "cached": false,
      "cloudflare_block": false,
      "partial_extraction_source": "",
      "scrape_tier": 1,
      "validator_refined": true
    }
  },
  "cached": false,
  "pack_version": "1.0"
}